"ABC News has kept its head above water, but sometimes just barely so...Particularly last year, in a down advertising year, it drove home the concern that we were a bit precarious"The primary goal is to re-design the ABC news in the digital age and re-define how it operates in response to the changing nature of media circumstance.
Can we see this is a death of the big mass media?
I think this will be an ongoing trend. I just uploaded a post on the latest Pew Research Center report on how people are getting their news, and I think the two go hand-in-hand.
ReplyDeleteMaybe. If older, large mass media companies don't keep their eyes on the latest trends they will be fried chicken or will end up throwing gobs of money around to fix it.
ReplyDeleteInteresting time to be in the industry! A paradigm shift is taking place before our eyes…
Sure. If ABC is willing to cut several hundred jobs now, in a down economy, then they are not going to want to hire more people after the recession. It is going to become the "norm" to work with fewer and fewer people. Soon, we may see a death of the big mass media simply because no one will be operating them except machines and technology...which eventually has its own quirks and failures.
ReplyDeleteThis is only the beginning, like the Times article told us, Traditional media must transform and focus their energy on their websites, community and creating valuable content if they want to survive.
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